Coming up with three business ideas sounded like it would be simple enough for me. It turns out that it actually takes a while for me to come up with something that actually sounds half decent to me, and not like something that I picked just to say I came up with three ideas. The first idea that I had was for a mobile app development company. I have recently found myself very interested in creating apps that I find useful for myself, that I could also offer to others via the App Store or Google Play Store. Although making mobile games sounds like fun, I find myself drawn to creating apps that people can use to make their lives easier or to help them with some sort of self-improvement. An idea that I have been working on independently is for a sort of fitness application for professional or recreational athletes. Fitness apps are of course abundant, and yet I cannot find one that provides the functionality that I desire and think would be useful to the audience I am targeting...
Eric Hanberg had a slightly different story to tell compared to many of our other speakers so far. He has had success writing books, in particular for people that are running small non-profit organizations. He himself ran one and decided to make a guide for others to follow. He explained how he took advantage of Amazon and the internet in general to sell his work without having to go through a traditional publisher. Selling his books through Amazon takes care of that. To bring in customers, he pays for online advertising regularly which has worked out quite well for him. He also discovered through this that his book often sold in small bunches, usually a copy for every member on the board of a non-profit. So he saw that as an opportunity to write another book with that idea in mind, tailoring to what they would be looking for. His wife has also found success in working for herself, I believe doing graphic design commissions if my memory is correct. He also showed us a fantastic quote...
Deciding on how much to charge for me feels like a bit of a balancing act, which I suppose product pricing always is. My first product, my program builder app for strength athletes or enthusiasts, is somewhat unique in its functionality but it is not without a lot of competition. There are literally hundreds if not thousands of existing fitness apps on the app store, and many of them are simply free with ads, or entirely free for the simpler ones that the developer decided wasn’t worth charging people for. The competition is important here, because with there being so many free options, charging for the product up front may be detrimental to my applications success in the market. If I were to charge up front for the app, my initial thought is that the price would have to be very low, $0.99 perhaps. There are ways of producing income from the app without charging up front too of course, such as advertisements within the app, charging for removing the ads, or simply asking for donation...
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